Presse Release – Partnership with Asian Trails

by / Wednesday, 01 April 2015 / Published in General
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April 2nd, 2015, Bangkok

ROCK AROUND ASIA is pleased to announce its partnership with ASIAN TRAILS. The Tourism Industry is a very mature and competitive sector. Major players such ASIAN TRAILS are seeking added-value to offer their large worldwide clientele. Particularly, the high-end cultural segment can generate new revenues, especially in Bangkok, where the commercial offer is homogenous and supplied by numerous actors (both locals and international). ROCK AROUND ASIA designs and provides exclusive cultural concept tours (Rock Around Bangkok, Rock Around Ramakien, Rock Around Lanna, etc.) to occupy this niche. Through this partnership, ASIAN TRAILS aims to propose new high-end tour services to their customers.


Claudio F. Kellenberger
Managing Director
“Come & Explore with Us”


Eric Monteil
Founder & Managing Director
“Arts & Travel Experience in Asia”


About Asian Trails

ASIAN TRAILS offers a varied product line covering hotels, coach tours, private tours, car rentals, airport transfers, soft adventure tours, cruises, Harley Davidson motorcycle tours, home-stay, biking tours, self-drive package tours and lifestyle packages as well as cooking classes, spa holiday, golfing, private villas, private jets, incentives and luxury train journeys.

ASIAN TRAILS operations started in 1999.

The company has established a network which covers all major Asian tourist destinations, with offices in all strategic inbound tourism centers throughout South East Asia. As the handling agent for major international tour operators such as the Kuoni Travel Group, ASIAN TRAILS provides quality destination services to multi-lingual clients at competitive rates. In September 2006, Kuoni Travel Ltd. became a majority shareholder of the company.

ASIAN TRAILS has its Head Office in Bangkok, Thailand with other offices located in Cambodia, China, Indonesia, Laos, Malaysia, Myanmar and Vietnam. The company operates under the brand of ASIAN TRAILS. Overall there are 33 offices in 8 countries in Asia.

About Rock Around Asia

Located in Bangkok, ROCK AROUND ASIA is a cultural engineering company which innovates in the field of art and high-end cultural tourism.

  • ROCK AROUND ASIA Art Gallery in Bangkok is dedicated to Southeast Asian contemporary art, illustrating traditions and expertise from Vietnam, Cambodia, Laos, Thailand, Indonesia and Myanmar.
  • ROCK AROUND ASIA Cultural Tours offers an unusual and exclusive program of private cultural tours to discover the Rise of Bangkok
  • ROCK AROUND ASIA Business Services offers a cost effective way to enhance corporate image and stimulate business environment (Art Lease, Art Commissioning, Art Consultancy, Interior Decoration).

Executing a mission like ROCK AROUND ASIA compels us to cross many entry barriers. If we add the necessity of differentiating itself in order to offer a true new value-added service, the Research and Development become an essential process to achieve it and this thus gives ROCK AROUND ASIA its originality and potential for development.